The best data visualization tools

The best data visualization tools - a comprehensive list of leading tools to create engaging data stories

1. Charts & graphs

Datylon for Illustrator

Editor’s choice

Vizzlo

This small German startup developed quite an impressive chart maker tool for presentations and reports. It can be used as a seamless plug-in for Google Slides or PowerPoint, as an online cloud-based app, or even as an offline desktop app on your Windows or Mac laptop. Although it has somewhat limited design options, Vizzlo’s interface is very nice and smooth. The tool is packed with many charts and business graphics templates. What is important to note is that Vizzlo’s design editor does allow you to add titles and some annotations, but the styling possibilities here are rather limited.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Vizzlo

2. Animated & interactive charts

Flourish Studio

Editor’s choice

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Flourish Studio

Datawrapper

This chart maker legend from Germany was founded about a decade ago to revolutionize the data visualization industry, offering an easy-to-use tool to create charts, tables, and even maps. What makes Datawrapper stand out from the competition is the interactivity and responsiveness of the maps, making them so easy to create and share or embed. But most importantly, the tool is free and you don’t even have to sign up to use it. It also allows you to get started with dummy data if you only wish to try the tool. On the other hand, some features — such as the title’s fonts and colors — have limited customization options.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Datawrapper

Everviz

No coding and no technical expertise are needed to use this tool. The Norwegian team behind Everviz spun off from Highcharts, a widely known JavaScript software library for charting. As a new subsidiary, Everviz offers an easy, if somewhat limited and pricy, chart maker tool for everyone to create and publish interactive and responsive visualizations. Some of the features include collaboration options, custom font upload, dummy data to work with, a lot of templates for charts, and even the possibility to update embedded charts with new data. One thing that stands out is that all projects created with Everviz include accessibility functionality to support viewers with vision, motor, or cognitive impairments. Something that is often overlooked yet so important for inclusive data visualization.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Everviz

Tableau

Editor’s choice

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Tableau

3. Dashboards & automated reporting

Datylon Server

Editor’s choice

Google Data Studio

Among the wide selection of useful and free tools offered by Google, this one is quite powerful. Perhaps used mainly by marketing specialists, business owners, and agencies, Google Data Studio allows you to turn your data into fully customizable dashboards and reports. Obviously, with GDS you can easily visualize your KPIs with live data from Google Analytics or Google Ads. With some partner integrations, you can access your data from 800+ data sets from 600+ connectors.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Google Data Studio

Funnel.io

Just like Google Data Studio, Funnel is an automated cloud-based data collection and marketing report software that is aimed at marketers and business analysts. Being a marketing reporting tool that helps its users collect data from different platforms and social channels and combine them in one dashboard to meet their KPIs and goals, Funnel managed to become one of the most popular marketing analytics tools. Growing to a large, 200+ employees organization, it became a serious competitor to Google Data Studio and Supermetrics.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Funnel.io

Whatagraph

Although the name might suggest a graph maker, Whatagraph is a very handy reporting tool for all kinds of customers, from in-house marketing teams to small agencies. Think of Google Data Studio but much more sophisticated, and paid. Although Whatagraph functions similarly to Funnel.io, it is much more affordable. It works quite the same way as other marketing data visualization tools, pulling data from multiple channels (social media and website performance). It then allows you to build a really beautiful report with an easy-to-use drag and drop builder. The visual appeal of this very intuitive tool is actually really great.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Whatagraph

Toucan Tuco

Editor’s choice

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Toucan Tuco

4. Presentations & infographics

Canva

Editor’s choice

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Canva

Google Slides

Hardly any introduction is needed for this free, web-based presentation platform offered by Google and included in its Google Docs office suite. PowerPoint’s absolute rival, Google Slides has been around for much shorter, but it grew exponentially and gained massive popularity among users from all sectors and industries. Developed with online use in mind, the tool requires minimal expertise and fully supports team collaboration. This is actually its biggest advantage, as Google Slides offers unparalleled collaboration features. Moreover, it’s definitely favorable for its affordability.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Google Slides

Piktochart

A very interesting alternative for Canva, as one can see lots of resemblance between the two. Piktochart came from Malaysia a decade ago and grew to become a go-to infographic maker catering to the same audience as Canva (marketers, business users, students, and users with no graphic design skills). In recent years, Piktochart broadened up its offering and now the online tool can be used for the same purposes as its main competitor. This means not only infographics but also social media designs, email banners, presentations, etc.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Piktochart

Infogram

Infogram might be one of the most popular programs for building infographics. But there is more you can create with this online tool. Though, there are only a handful of types of visualizations you can create with Infogram, which is incomparably more limited than some of its competitors, such as Canva.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Infogram

Mind The Graph

Unlike most other infographic makers catering to a broad audience, Mind the graph is a platform for students, teachers, and researchers. This is clear from the first moment you land on their website. Still, if you need a tool that will help you visualize your scientific data, look no further. Mind the graph is extremely affordable. There’s a quite limited free plan, but the paid subscription starts already at $7 per month. There are some charts and graphs you can add to your project, but the main feature is an incredible library of icons, or “scientifically accurate illustrations” for your infographic. Definitely a recommended tool for all academics who want to present their data to others.

The best data visualization tools — a comprehensive list of leading tools to create engaging data stories: Mind The Graph

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